The birch tree is symbolic of hope, growth and new beginnings. The oak tree is symbolic of strength, longevity and wisdom. We believe that a thriving business needs the right combination of these traits in order to truly succeed.

You must continually reinvent yourself in the ways that truly matter in the ever-growing and changing world of business. At the same time, you need to be able to lean on the wisdom of others while growing roots for long-term stability.

We strive to bring all of these necessary traits together into a formula that works just for you to create a sustainable, winning organization!

About Brian Royce

Advocate of Teamwork, Operational Efficiency and Systems Thinking

Prior to Birch And Oak, Brian spent 10 years as GM and partner at Johnathan Kayne, LLC – a fashion brand in Nashville, TN. The journey began as a home-based business selling the designer’s custom garments to individual clients. Within just months of Brian coming aboard, the company secured financing, wholesale manufacturing and retail store distribution. Additionally, they moved the business to a mixed retail & distribution space which afforded scalability. The Johnathan Kayne brand is currently recognized as an authority in women’s eveningwear with global manufacturing and distribution in over 10 countries. 

Brian’s track record of success doesn’t stop there. Leading up to his entrepreneurial stint, he spent almost 8 years as Sales Manager at Benjamin Walk Corporation in Somersworth, NH. During his tenure he led a sales team of 15 people through a period of explosive top-line growth – acquiring or eliminating every major competitor! More than a decade later, Benjamin Walk is a thriving business and remains positioned as the industry leader!


We are grateful to have an amazing team of trusted partners to help ensure the success of your business!


CPA | CVA | QB Pro Advisor

Justin can answer your business’s accounting, financial and tax questions in layman’s terms. He comes with a couple of fancy three-letter certifications after his name (CPA, CVA) and is also a Quickbooks Pro Advisor. This dude is serious! 

Justin’s continual investment of time and resources in professional continuing education, technology, and financial acumen is indicative of his commitment to excellence. Above all, he views each engagement as a true partnership. 


Certified Notion Consultant

Alex is one of only 30 worldwide Certified Notion Consultants, and has vast  experience working on a wide range of projects. He often helps clients with setting up and customizing advanced CRMs, project / task management, onboarding systems, as well as company OKRs. If you have a question about Notion, Alex will definitely know the answer!

Whether you’re looking for a custom build, one-to-one coaching or help adopting his templates, he’s got you! 


Business Attorney

TJ practices primarily in intellectual property, business law and litigation, construction law, and fiduciary law. He takes the stance of protecting your company on the front-end to mitigate costly surprises down the road, but when you need a big hitter in your corner – he’s your man!

TJ was rated one of America’s Top 100 High Stakes Litigators in 2018, and his firm Owen Gleaton Egan Jones & Sweeney has nothing but 5-star reviews.

Ready to move the needle in your organization? Let's chat!